The landing page is one of the most significant elements in PPC. There
are many resources about how to optimize the landing page. Within this article,
you will discover and learn best practices, basic great tips and inside secrets
of how to build and optimize your own landing page as an affiliate marketing
entrepreneur. It is obvious that if you cannot turn those visitors into buyers,
you will not make any money on the internet through PPC online advertising.
For affiliate marketing entrepreneurs, the most effective approach to
maximize profits on the internet is to provide a solid review page and quality
content for what visitors are looking. Below are the best practices and basic
great tips you must know when you are advertising your affiliate products
through PPC online advertising.
·
Make a
Strong Review and Recommendation. With the strong unbiased reviews and
recommendation, there are better opportunities to turn your visitors into
buyers. Many studies reveal that people are always looking for their solution
toward to their problem. Also, they love the personal recommendation with
unbiased. To write the strong reviews, you should test the products hardly by
yourself. This is the best way to give the strong recommendation. However, it
can cost you a lot if you go for this approach. Another great way is to do
effectively research the product in detailed. You can research others'
opinions, read reviews, participant in the forums for exchanging and try trail
version of those products.
·
Address
Clear Benefits for Readers. Many researches and experiments reveal that
benefits are very influenced for visitors. With those clear benefits, it is
easier to convince those visitors to make a purchase. Thus, you have to give
clear statement of benefits on your landing page. However, it is much easier to
turn the visitors into the buyers if you can address the strong benefits direct
to what visitors are searching.
·
Highlight
Search Keywords in the Landing Page. Obviously, you are advertising and
building the landing page based on the given focus keywords (or search
keywords). Thus, it is a great idea to highlight those keywords into the
landing page. You should include those keywords in the title, header and
content as much as possible.
·
Provide
Easy Navigation for Leading to Merchants' Site. The key to your success for
converting those visitors to buyers is to lead those visitors to the merchants'
site. You have to provide easy navigation for leading to those sites. The
easier your navigation is, the more opportunities for visitors to click and
visit are!
·
Compare
Multiple Products at a Time. Another best practice for building great review
landing page is to provide the comparison among 3-10 affiliate products at a
time. This has been proven that it is the most effective way to grab the
visitors' attention. If you provide less than 3, it seems that you do not
conduct a well research. Otherwise, it will be too much if you compare more
than 10 affiliate products at a time in the landing page.
·
Keep
it Clear, Complete and Concise. Obviously, the landing page should be a simple
single page where you put all possible reviews, recommendations, comparison,
customer testimonials and ranking. Many studies reveal that the golden rule of
highly successful and conversion rate landing page is to keep your landing page
clear, complete and concise.
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